Digital Marketing Specialist

Paradigm Digital Group is seeking a self motivated, detail-oriented individual for our Digital Marketing Specialist position. Read more about the position and apply below!

Position Overview

Paradigm Digital Group is seeking a Digital Marketing Specialist & Account Manager to join our team in Fishers, IN. This is a position that requires 2-4 years of experience, and there is an opportunity for growth into greater responsibilities. You will be working with an experienced team of digital marketers, video content producers, and account managers.

Our Digital Marketing Specialist needs to be highly proficient in writing, editing, and placing effective and consistent content across our client websites, social media networks, blogs, and email marketing and nurturing campaigns. This is a highly collaborative position, and you will work directly with the CMO and Digital and Social Media Managers. The salary range is based on qualified experience and we prefer at least 2-4 years for this position. You will be directly handling client accounts and responsible for the monthly tasks, with face-to-face interaction, so client service skills are a must!

Paradigm Digital Group is a leading digital marketing agency for the transportation & logistics, vocational, trade school, career training, and education industries across North America. We are a full-service marketing agency providing our clients with website redesign, marketing strategy, local SEO, content writing, PPC, email marketing, social media management, and video production, to name a few. We are a team of 12-15 dedicated employees. PDG has over 35 years of experience. We provide our clients with expertise in all advertising and marketing disciplines.

Our relaxed work environment and our team’s work style are supportive, collaborative, and fun. We foster a team atmosphere that encourages long-term growth with our clients and company.

Job Responsibilities

Maintain regular communication with multiple clients on a weekly basis
Create, manage, and maintain a monthly content calendar, schedule and produce the content necessary to publish
Research and develop relevant topics for websites and social media
Create and manage nurturing campaigns for automated series and remarketing
Create monthly blogs incorporating on-page, local and technical SEO
Full understanding and use of Google Analytics/GA4, Search Console and Moz
Manage, optimize, update, and edit websites in WordPress
Responsible for technical SEO related to websites, YouTube, and Vimeo
Collaborate with the in-house video department to create video content
Responsible for client monthly reporting in Google Data Studio, analysis of data, performance and effectiveness

Job Requirements

Able to drive to Fishers, IN office – this is not remote
Four-year degree, BA preferred
2-4 years of industry experience
Full understanding of Google Analytics, Google Search Console and Google Data Studio
Skilled in writing and conducting online SEO optimization – writing is important
Proficient with Adobe Creative Suite Programs and Microsoft Office Products
Proficient with Moz, WordPress, Unbounce (or other landing page platforms)
Understands the online community and can provide insight into the current platforms and any up-and-coming trends that would enhance client brand image

Candidate Qualities

Wants exposure to a digital marketing agency and multiple client brands vs. just one company brand
Prefers a smaller team (12-15 people) to be exposed to many aspects of marketing in a few short months, yet enjoys a larger workforce community
Proven self-starter eager to pursue new challenges independently but also enjoys collaborating with a team
Ability to learn quickly and multitask multiple projects
Acute attention to detail and lifelong learner
Great attitude and strong work ethic! Do what it takes to get things done
Outstanding communication and interpersonal skills with other personalities
Great problem-solving, organizational, and time management skills for multiple clients

Why Work for Paradigm?

We are a company with over 35 years of experience in education, training, and transportation
We have a great office setting at the back of Hamilton Town Center within walking distance of restaurants and shops.
We offer excellent benefits, PTO, vacation time, and an opportunity to attend conferences and travel to visit your clients.
Our offices close on Friday at 3 pm, after our weekly “Wine Friday” wine tasting.
The work atmosphere is comfortable and relaxed.
We do monthly “Lunch & Learns” on a Friday.
We have a strong reputation in the client industries we serve and are considered one of the leading firms in our field.

If you are interested in a place where you can continue to grow, be creative, and work with a great team of experienced people, we would like to meet you! Let’s talk!