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Growing and reaching your target audience requires influential adverting tactics. Paradigm’s systematic and analytical approach to our client’s advertising needs has helped them receive the best return on their investments.

Pay-Per-Click (PPC) Advertising

There are 5.6 million Google searches happening every day. Those queries produce millions of results. With so many options being offered at a consumer’s fingertips, your business must stand out amongst the rest. You must target your target audience’s persona, and at the exact moment, they are actually seeking your products and services.

Pay-Per-Click (PPC) is more than just choosing a few relevant keywords and setting a budget. Paradigm Digital’s highly experienced team understands this and can help you achieve this venture. We’ve evolved alongside all advertising mediums since 1988 and understand what it takes to produce high-yielding results for our clients. Our campaigns are optimized to match the search intent, ad creative, call-to-actions, and landing pages to produce the results our clients need. Our practical and sought-after approaches allow your business to be showcased in every avenue possible through Google Search Ads, Google Display Ads, Google, and Gmail Discovery Ads, and YouTube ads. Results of these methods will be tracked and measured daily and be shared with you in our monthly reporting.

Our Google Partner starts means not only are we certified in Search, Video, and Shopping campaigns, but we also have access to direct support and resources offered by Google. Our level of expertise, campaign management, and certification allows us to execute ad campaigns with maximum ROIs for our clients

Paid Social Media Advertising

More than half of the world is active on social media. With these many eyes consuming content daily, it’s no wonder why this communication channel is so valuable. Unlike traditional advertising, Paid Social Media Advertising allows you to reach wider, tailored audiences at affordable costs with visibly no waste. However, consistent growth means continuous algorithm changes. It’s crucial to stay ahead of these modifications while growing your business presence and audience reach.

Paradigm Digital Group’s tried and true approach to Paid Social has grown our clients to become local and national household names. Our team will work with you to craft highly optimized and comprehensive campaigns across various social platforms that target your ideal personas. Campaign management does not end at launch. Our optimization process includes thoroughly tracking all measurable metrics to assess and implement updates as needed to meet ROI goals. We accomplish this while ensuring that your advertising spend is as cost-effective as it can be.

Employment Recruitment Advertising

The digital landscape’s growth has transformed how businesses recruit new talent. With the increase in employment opportunities comes the importance of visibility. Although companies may turn to internal efforts to fill their open positions, they possess sparse knowledge of strategic recruitment marketing tactics. This leads to lower impressions on job postings, meaning longer times to fill these positions.

The PDG team has seen these effects first-hand and understands how your vacant positions offer life-changing advantages to future employees. Our talent acquisition expertise has allowed our clients to help transform the lives of tens of thousands of workforce professionals. After thoroughly reviewing your current approaches, we will work with you to develop a multi-channel plan that will build and amplify your lead-nurturing efforts. We execute these low-cost processes while capitalizing on your best brand-led company attributes. We also encourage open transparency with all of our clients, which is why you’ll receive both weekly and monthly reports detailing our current efforts and their performance.

Traditional Advertising

Many companies and businesses are shifting their marketing ventures to be completely online. Meanwhile, they’re abandoning established traditional media markets, such as print, TV, and radio. Consumers still utilize these outlets nationwide, with many not engaging on digital platforms. With no end in sight for these platforms and their ability to serve certain markets, it’s pivotal to incorporate these channels into your marketing initiatives.

Our inception occurred during the height of these mediums, meaning we possess decades of knowledge and expertise on how to navigate this space. We’ve conceptualized, designed, and produced countless local and national marketing campaigns for our clients through traditional avenues. Our team will work with you to develop and integrate branded messaging and content into these channels, creating another extension of your digital voice. These innovative and creative methods will engage all audiences while obtaining more conversions across all marketing channels.

Business Growth Relies on Strong Advertising

The rapid growth of online consumerism has disrupted the advertising space. Businesses and companies have been forced to switch from traditional to digital advertising techniques. This transition offers many advantages, including lower costs, quicker Return on Investments (ROI), access to a wider target audience, and ease of modification. To yield these results, your business must build a strong foundation of proactive Pay-Per-Click (PPC) and Search Engine Optimization (SEO) advertising strategies.

Our team understands these ever-changing platforms and the need to adapt. We start by developing the foundation of your effective campaigns, which includes a robust and comprehensive strategy that defines your targeted results. We work alongside you to create individualized, tailored campaigns that will cut through the noise.

Image of Chief Marketing Officer Bob Newman meeting with Digital Marketing team member to discuss digital advertising strategies

Let PDG Handle Your Needs

Paradigm Digital Group’s proven track record of practical advertising measures helps our clients reach millions daily. Whether local, regional, or national, rest assured that we will accomplish your goals and more. Ready to get started?


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