September 22, 2018

If you are interested in developing an Internet marketing campaign for your career college then its important for you to understand the different aspects and the difference between marketing and advertising.

“The lifespan of brands desperately rely on the success of both marketing and advertising to stay relevant and in competition,” wrote Kamogelo Modise in an article for “Both functions, when well executed do wonders for the success of a brand.”

Modise adds that, “What concerns me is the blurred line between digital marketing and digital advertising, and sure, I cannot be too quick to point out errors because we are fairly new in the digital practice, but some poor judgments can cost a brand greatly and we don’t want that.

“The internet of things is rapidly taking over, so naturally online marketing and online advertising are becoming popular too, and that is all well and fine, but what are we not doing right? To draw closer to the answer we need to look at how the Internet is used for both functions.”

When is comes to creating am Internet marketing strategy, it is important to have a firm understanding of the difference between marketing and advertising and to work with a firm, like Paradigm Digital, that understands how both can impact your career college.

In her article, Modise offers a good breakdown of the difference.

Online marketing makes use of various online functions such as Search Engine Optimization (SEO), Email Marketing, Content Marketing and Online Referral Marketing,” she sais. “On the other hand, online advertising is what comes with the online marketing functions, as an example, like the ads you may find attached to an email marketing letter. Online advertising makes use of functions like native advertising which is a subtle but a highly effective way to promote a brand.

“These are adverts you see on multiple sites, they appear less intrusive because they are not in your face but more tucked away making them seem like part of the content on the site. Consciously you may not pay too much attention to these ads, but the subconscious always makes a note of them. The advantage of this is that the adverts are stored in your long term memory. Other online advertising ways include banner ads, search engine results pages and blogs.”

There is also a distinction between long-term and short-term based return on investment that you should take into consideration.

“One might see an advert online, recognize the same advert on another site and immediately respond to it, which is why you want to place your ad on as many relevant sites as possible,” Modise writes. “The ad has to be catchy and attractive, content is not a primary concern but enough important highlights will do. With online marketing, focusing on your content will prove to be advantageous. Many companies usually start their own blogs and there, they market their brands. Another notable difference between online advertising and marketing.”

Understanding the distinctions between different forms of Internet marketing and advertising is important for your career college and Paradigm Digital can help you develop a unique strategy that is designed to increase your enrollment.

Now is the perfect time to increase your use of Internet marketing, if for no other reason that your competitors most likely already are. Career Colleges are finding success in using digital marketing strategies to recruit more students, and Paradigm Digital has had lots of success helping schools find unique strategies for getting their message out to potential students.

Achieving a personalized strategy to marketing can be challenging, which is why many career colleges and trade schools and looked to Paradigm Digital to help develop an effective plan. A successful Internet marketing plan means not only getting your message in front of prospective students, but engaging them in such a way that they seek out additional information.

Personalization involves more than just an understanding of stats and trends. It requires an understanding of what your specific goals are and how to connect trends with your goals. At Paradigm Digital we work to create an Internet marketing plan that is unique to your school and helps promote your message to the exact demographics you are trying to reach.

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