Social media can play an important part of any Internet marketing plan and using Facebook and Twitter in an effort to reach more prospective students is a smart strategy. However, soling building your marketing strategy around social media could be
Continue readingToday’s use of technology and the Internet makes some aspects of marketing easier to perform in-house. “The Internet of Things (IoT) may sound like a business buzzword,” Stuart Leung wrote in a recent Forbes Magazine article. “In reality, it’s a
Continue readingIn a recent issue, Inc. Magazine published its annual list of the 5000 fastest-growing, privately held companies in the United States and the Internet marketing industry has a major presence on the list. “It’s quite an interesting journey to build
Continue readingToday’s marketing landscape is drastically different than it was a few years ago. “Social media, smart phones, digital television and big data in general have led to fractured audiences and the end of ‘news as an event,’” wrote Patrick Coffee
Continue readingIn the last year or so, I’ve seen tons of career colleges and trade schools flocking to Facebook, all hoping to garner their share of the social media phenomenon’s prospective student population. With nearly 140 million Americans over the age
Continue reading“Traditional marketing — including advertising, public relations, branding and corporate communications — is dead.” That is the claim by Bill Lee in an article for Harvard Business Review. He world of marketing has dramatically shifted in recent years and the
Continue readingSometimes the best Internet marketing plans involve taking advantage of a little luck. Last month, the marketing world was abuzz with how Chevrolet quickly turned a gaffe by a regional zone manager in Kansas City during the presentation of a 2015 Chevy
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