One of the keys to an effective Internet marketing strategy is measuring your rate of success. Data plays a big part of Internet marketing and Paradigm Digital can help you develop a strategy that you can track and adapt to.
Continue readingIf you are looking for a way to expand the reach of your career college, her are three things to consider. 1) Marketing in today’s world is different than before Today’s marketing landscape is drastically different than it was a
Continue readingWhen it comes to Internet marketing, personalization is a key component. Understanding one’s audience is one of the first steps to developing a marketing plan and its one of the reasons why Paradigm Digital’s approach is so successful. Through exhaustive
Continue readingIf you are interested in developing an Internet marketing campaign for your career college then its important for you to understand the different aspects and the difference between marketing and advertising. “The lifespan of brands desperately rely on the success
Continue readingSocial media can play an important part of any Internet marketing plan and using Facebook and Twitter in an effort to reach more prospective students is a smart strategy. However, soling building your marketing strategy around social media could be
Continue readingInternet marketing is a changing field. “In the last decade, internet and online marketing techniques have drastically altered the way in which we share information, introducing a profound impact upon the world of internet-related businesses,” writes Alex Pirouz in a
Continue readingIn a recent issue, Inc. Magazine published its annual list of the 5000 fastest-growing, privately held companies in the United States and the Internet marketing industry has a major presence on the list. “It’s quite an interesting journey to build
Continue readingToday’s marketing landscape is drastically different than it was a few years ago. “Social media, smart phones, digital television and big data in general have led to fractured audiences and the end of ‘news as an event,’” wrote Patrick Coffee
Continue readingWhile first announcing the technology’s beta release in 2009, Google has announced that full behavioral targeting is now available to it’s AdWords customers. This is a game changer for online marketing, offering the chance to cut advertising expenses in half,
Continue readingIn a report from Advertising Age, the use of ad dollars is broken down to show the shift towards new media forms of marketing. Internet marketing, which includes concentrated uses of social media and other Web platforms, has become the
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