How It All Started The internet solidified its role as the premier destination for information in the early 2000’s as hundreds of thousands of people began using search engines to find free information about products and services. While all this
Continue readingInternet marketing isn’t necessarily easy, but it doesn’t have to be a problem area for your career college. Using an effective Internet marketing campaign can be a great way to increase your career college’s visibility and reach prospective students. Paradigm
Continue readingWhile first announcing the technology’s beta release in 2009, Google has announced that full behavioral targeting is now available to it’s AdWords customers. This is a game changer for online marketing, offering the chance to cut advertising expenses in half,
Continue readingIn the last year or so, I’ve seen tons of career colleges and trade schools flocking to Facebook, all hoping to garner their share of the social media phenomenon’s prospective student population. With nearly 140 million Americans over the age
Continue readingI just finished listening to a story on NPR’s Fresh Air with Terry Gross. Investigative journalist Daniel Golden wrote a story for Bloomberg News titled “For-Profit Colleges: Targeting people who can’t pay”. Really? Is that what he thinks happens at
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