Today’s use of technology and the Internet makes some aspects of marketing easier to perform in-house. “The Internet of Things (IoT) may sound like a business buzzword,” Stuart Leung wrote in a recent Forbes Magazine article. “In reality, it’s a
Continue readingIn an article for Media Bistro, Shawn Paul Wood presents the top five debate topics taking place in the marketing and public relations world today. The list, which is presented below, gives a good example why its wise to go
Continue reading“Traditional marketing — including advertising, public relations, branding and corporate communications — is dead.” That is the claim by Bill Lee in an article for Harvard Business Review. He world of marketing has dramatically shifted in recent years and the
Continue readingHere at Paradigm, we get lots of calls from vendors interested in selling our clients leads or in partnering with us. Most of these agencies have some type of “Education Portal” as they’re all so fond of calling them, and
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