Digital Marketing Specialist

Paradigm Digital Group is seeking a self motivated, detail-oriented individual for our Digital Marketing Specialist position. Read more about the position and apply below!

Position Overview

Paradigm Digital Group is seeking a Digital Marketing Specialist to join our team in Fishers, IN. This position requires 3-5+ years of full-time experience, and growth is possible in larger client management roles. You will work with an experienced team of digital marketers, other coordinators and specialists, and in-house video content producers.

Our Digital Marketing Specialist must be highly proficient in writing, editing, and executing effective content across our client websites, social media networks, website blogs, and email marketing and nurturing campaigns. This is a highly collaborative position, and you will work directly with the CMO and Digital and Social Media Managers. The salary range is based on qualified experience and we prefer a minimum of three (3) or more years to enter this position. You will be directly handling client accounts and responsible for the monthly tasks, with face-to-face interaction, so client service skills are a must!

Paradigm Digital Group is a leading digital marketing agency for the transportation & logistics, vocational, trade school, career training, and education industries across North America. We are a full-service marketing agency providing our clients with website redesign, marketing strategy, local SEO, content writing, PPC, email marketing, social media management, and video production, to name a few. We are a team of 14-16 dedicated employees. PDG has over 35 years of experience. We provide our clients with expertise in all advertising and marketing disciplines.

In our work environment, we prioritize a supportive, collaborative, and enjoyable approach, fostering long-term growth with clients and the company.

Job Responsibilities

Maintain regular communication with multiple clients on a weekly basis
Create, manage, and maintain a monthly content calendar, schedule and produce the content necessary to publish
Research, develop and write relevant topics for website and social media content
Create monthly blogs incorporating on-page, local and technical SEO
Create and manage email campaigns for remarketing leads
Understanding and proficient use of Google Analytics 4
Understanding and use of Search Console and Moz for data analysis
Manage, optimize, update, and edit websites in WordPress and Elementor
Full understanding of Yoast Premium
Responsible for technical SEO related to websites, YouTube, and Vimeo
Collaborate with the in-house video department to create video content
Responsible for client monthly reporting in Google Looker Studio, analysis of data, performance and effectiveness

Job Requirements

Able to drive to Fishers, IN office – this is not remote or hybrid
Four-year degree, BA preferred, related to marketing industry
3-5+ years of industry experience
Full understanding of Google Analytics, Google Search Console and Google Looker Studio
Skilled in writing and conducting on-page SEO optimization – writing is important
Proficient with Adobe Creative Suite Programs and Microsoft Office Products
Proficient with WordPress, Elementor, Unbounce (or other landing page platforms), Moz (or similar SEO platform tools)
Understands the online community and can provide insight into the current platforms and any up-and-coming trends that would enhance client brand image

Candidate Qualities

Wants exposure to a digital marketing agency and multiple client brands vs. just one company brand
Prefers a smaller team (14-16 people) to be exposed to many aspects of marketing in a few short months, yet enjoys a larger workforce community
Proven self-starter eager to pursue new challenges independently but also enjoys collaborating with other team members
Ability to learn quickly and multitask multiple projects
Acute attention to detail and lifelong learner
Great attitude and strong work ethic! Do what it takes to get things done
Outstanding communication and interpersonal skills with other personalities
Great problem-solving, organizational, and time management skills for multiple clients

Why Work for Paradigm?

We are a company with over 35 years of experience in education, vocational training, and transportation
We have a great office setting at the back of Hamilton Town Center within walking distance of many restaurants and shops
We offer excellent benefits, PTO, paid holidays, and an opportunity to attend conferences and travel to visit your clients.
Our offices wind down on Friday at 3 pm after our weekly “Wine Friday” wine tasting
Our work atmosphere is comfortable and relaxed
We strive to do monthly “Lunch & Learns”
We have a strong reputation in the client industries we serve and are considered one of the leading firms in our field

If you are interested in a place where you can continue to grow in your career, be creative, and work with a great team of experienced marketers, we would like to meet you! Let’s talk!