Digital Marketing Coordinator

Paradigm Digital Group is seeking a self motivated, detail-oriented individual for our Digital Marketing Coordinator position. Read more about the position and apply below!

Position Overview

Paradigm Digital Group is seeking a Digital Marketing Coordinator to join our team in Fishers, IN. This entry-level digital marketing job offers ample opportunity for growth as you work alongside an experienced team of digital marketers.

The Digital Marketing Coordinator role involves supporting various inbound marketing activities. This includes distributing content across social media platforms and online channels, responding to social comments and questions daily, managing the company’s content calendar, writing, refreshing and posting blogs on the website with the guidance and oversight of the Specialists and Account Managers. This position also entails writing and creating monthly email remarketing campaigns to help convert existing leads. As your experience grows with client knowledge, you become a further asset to the existing Specialists and Account Managers responsible for the Client’s business. You aim to move onto the Specialist role within 8-12 months.

Paradigm Digital Group is a leading digital marketing agency for the transportation & logistics, vocational, trade school, career training, and education industries across North America. We are a full-service marketing agency providing our clients with website redesign, marketing strategy, local SEO, content writing, PPC, email marketing, social media management, and video production, to name a few. We are a team of 14-16 dedicated employees. PDG has over 35 years of experience. We provide our clients with expertise in all advertising and marketing disciplines.

At Paradigm Digital Group, we cultivate a laid-back, supportive, yet fast-paced work environment that promotes collaboration and fun. We prioritize fostering a team atmosphere that encourages both personal and professional growth, building lasting relationships with both our clients and within our own team.

Job Responsibilities

Work closely with the Specialist and Account Managers to develop and create content for use on the website, promotion, and social media in support of client accounts
Proficiency and experience in the use of social media platforms; Facebook, Twitter, Instagram, YouTube, and Email Marketing (MailChimp & others)
Maintain a content calendar of upcoming events, class starts, and topics for multiple clients
Create and manage email nurturing campaigns
Proficient in editing, updating, and maintaining Client websites using CMS WordPress
Write and edit copy for websites while incorporating SEO strategies based on keyword research and Google Analytics

Job Requirements

Able to drive to Fishers, IN office – this is not remote or hybrid
Four-year degree, BA preferred, related to the marketing industry
Outstanding communication skills, both verbal and written
Skilled in writing and conducting online SEO optimization
Ability to stay current on the latest SEO trends, including updates to Google’s algorithms
Plan, implement and assess conversion rate optimization strategies
Knowledge and experience using Yoast, Google Analytics, and MOZ is a plus
Proficient with Adobe Creative Suite Programs and Microsoft Office Products
Good problem-solving, organizational & time-management skills
Great attitude & strong work ethic
Self-starter, self-motivated & self-sufficient, and able to work in a relaxed, non-corporate work environment
Passionate and highly motivated to learn daily
Mac OS X

Candidate Requirements

Wants exposure to a digital marketing agency and multiple client brands vs. just one company brand
Prefers a smaller team (14-16 people) to be exposed to many aspects of marketing in a few short months, yet enjoys a larger workforce community
Proven self-starter eager to pursue new challenges independently but also enjoys collaborating with a team
Ability to learn quickly and multitask multiple projects
Acute attention to detail and lifelong learner
Great attitude and strong work ethic! Do what it takes to get things done
Outstanding communication and interpersonal skills with other personalities
Great problem-solving, organizational, and time management skills for multiple clients

Why Work for Paradigm?

We are a company with over 35 years of experience in education, vocational training, and transportation
We have a great office setting at the back of Hamilton Town Center within walking distance of many restaurants and shops
We offer excellent benefits, PTO, paid holidays, and an opportunity to attend conferences and travel to visit your clients.
Our offices wind down on Friday at 3 pm after our weekly “Wine Friday” wine tasting
Our work atmosphere is comfortable and relaxed
We strive to do monthly “Lunch & Learns”
We have a strong reputation in the client industries we serve and are considered one of the leading firms in our field

If you are interested in a place where you can continue to grow in this career, be creative, and work with a great team of experienced marketing people, we would like to meet you! Let’s talk!