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One of the keys to an effective Internet marketing strategy is measuring your rate of success. Data plays a big part of Internet marketing and Paradigm Media can help you develop a strategy that you can track and adapt to.

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If you are looking for a way to expand the reach of your career college, her are three things to consider. 1) Marketing in today’s world is different than before Today’s marketing landscape is drastically different than it was a

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The Internet Marketing Association recently posted a list of 15 mind-blowing stats about search engine marketing. Here is 10 stats from that list, and some additional thoughts on each on what that means for your Internet marketing needs at your

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October 1, 2018


When it comes to Internet marketing, personalization is a key component. Understanding one’s audience is one of the first steps to developing a marketing plan and its one of the reasons why Paradigm Media’s approach is so successful. Through exhaustive

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For years now, there has been an ongoing diatribe against for profit schools. Some would blame them for a majority of problems with our nation’s higher education system. Student debt loads, loan defaults and lack of employability are concerns often

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September 22, 2018


If you are interested in developing an Internet marketing campaign for your career college then its important for you to understand the different aspects and the difference between marketing and advertising. “The lifespan of brands desperately rely on the success

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September 11, 2018


Why should I optimize my website? SEO is not a new concept, and its importance has been proliferated on websites, email newsletters and word of mouth frequently enough, that people have come to add it to the list of a

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Social media can play an important part of any Internet marketing plan and using Facebook and Twitter in an effort to reach more prospective students is a smart strategy. However, soling building your marketing strategy around social media could be

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Ms. Hannah is our Summer Marketing Intern and specializes in New Media and Online Journalism. We asked her to share her thoughts about blogging for Career Colleges and how it differs from what most people expect from blogging. The battle

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Most of us realize the Internet offers new tools for businesses, organizations and schools when it comes to reaching perspective customers or students. Websites have become as important as a storefront or campus when it comes to attracting attention. “The

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