Image of Chief Marketing Officer Bob Newman meeting with Digital Marketing team member to discuss digital advertising strategies

Digital Marketing Account Manager

Paradigm Digital Group is seeking a self motivated, detail-oriented individual for our Digital Marketing Account Manager position. Read more about the position and apply below!

Position Overview

Paradigm Digital Group is seeking a Digital Marketing Account Manager to join our team in Fishers, IN. This position requires seven (7+) or more years of experience and offers an opportunity for growth into more significant responsibilities. You will work with an experienced team of digital marketers, video content producers, and account managers.

Our Digital Marketing Account Manager needs to have a strong understanding of how different marketing channels work together to achieve optimal performance and results. They must possess excellent writing skills for creating SEO website content and blogs, to effectively place content across client websites, email marketing and nurturing campaigns, and social media campaigns. This role is not just a job, it’s a highly collaborative position that will make you an integral part of our team. You will work directly with the CMO, VP of Marketing, and Digital Specialists while working with the Coordinators executing your social media strategies. The salary range is determined based on relevant experience, with a preference for a minimum of seven (7) years for this position. You will be directly handling client accounts and responsible for the monthly tasks, data analysis & reporting, with face-to-face interaction a few times throughout the year. Hence, client service skills are a must!

Paradigm Digital Group is a leading digital marketing agency for the transportation & logistics, vocational, trade school, career training, and education industries across North America. We are a full-service marketing agency providing our clients with website redesign, marketing strategy, local SEO, content writing, PPC, email marketing, social media management, and video production, to name a few. We are a team of 14-16 dedicated employees. PDG has over 35 years of experience. We provide our clients with expertise in all advertising and marketing disciplines.

Our relaxed work environment and our team’s work style are supportive, collaborative, and fun. We foster a team atmosphere that encourages long-term growth with our clients and company.

Job Responsibilities

Maintain regular communication with multiple clients every week via phone, email and/or scheduled Zoom meetings
Manage, collaborate and maintain a monthly content calendar schedule to publish content across marketing channels
Research and develop relevant topics for website and social media
Create and manage nurturing email campaigns for automated series and remarketing
Write monthly website blogs incorporating on-page, local and technical SEO
Complete understanding and use of Google Analytics 4, Search Console and Moz or Ahrefs platforms for data analysis
Manage, optimize, update, and edit websites in WordPress
Responsible for technical SEO related to websites, YouTube, and Vimeo
Collaborate with the in-house video department to create content for use across all marketing channels
Responsible for client monthly reporting in Looker Studio and data analysis to implement performance improvements

Job Requirements

Able to drive to Fishers, IN office – this is not remote or hybrid
Four-year degree, BA preferred, related to the marketing industry
7+ years of full-time industry experience
Complete understanding of Google Analytics, Google Search Console and Looker Studio
Skilled in writing and conducting on-page SEO optimization – writing is important
Proficient with WordPress, Elementor, Unbounce (or other landing page platforms), Moz (or similar SEO platform tools)
Proficient with Adobe Creative Suite Programs and Microsoft Office Products
Understands the online community and can provide insight into the current platforms and any up-and-coming trends that would enhance client brand image
Open and curious to new AI trends that are relevant to our applications

Candidate Qualities

Desiring exposure to a digital marketing agency with multiple client brands rather than just one in-house company brand
Prefers a smaller marketing team (14-16 people) with exposure to various marketing aspects but still enjoys being part of a larger workforce community
Proven self-starter eager to take on new challenges independently at a fast pace while also enjoying collaborating with a team
Strong problem-solving, organizational, and time management skills for handling multiple clients and projects
Ability to learn quickly and multitask on multiple projects
Acute attention to detail and a commitment to lifelong learning
Great attitude and strong work ethic! Always do whatever it takes to get things done
Strong verbal skills and a clear verbal reasoning style
Interpersonal skills are essential for effective interactions with others

Why Work for Paradigm?

We are a company with over 35 years of experience in education, vocational training, and transportation
We have a great office setting at the back of Hamilton Town Center within walking distance of many restaurants and shops
We offer excellent benefits, PTO, paid holidays, and an opportunity to attend conferences and travel to visit your clients.
Our offices wind down on Friday at 3 pm after our weekly “Wine Friday” wine tasting
Our work atmosphere is comfortable and relaxed
We strive to do monthly “Lunch & Learns”
We have a strong reputation in the client industries we serve and are considered one of the leading firms in our field

If you are looking for a place to grow, be creative, and collaborate with an experienced team, we want to meet you! Let’s chat!