Most Americans are unhappy with their jobs are considering the idea of going to college.

That’s according to a new survey that showed America’s workforce is frustrated with their current employment and doesn’t believe traditional college programs are an option to improve their skills and education.

“If a sampling of Americans is correct, the U.S. economy and workplace were forever changed — for the worse — by the Great Recession,” wrote Diane Stafford for the Kansas City Star. “According to a majority of adults polled by the John H. Heldrich Center for Workforce Development at Rutgers, college will continue to be unaffordable, people won’t be able to retire as expected and jobs will continue to be insecure.”

Stafford reported that the survey, titled “Unhappy, Worried and Pessimistic: Americans in the Aftermath of the Great Recession,” was based on a survey of 1,153 adults taken this summer between July 24 and Aug. 3.

“Even if they ‘retire’ as planned, slightly more than half said they believe ‘the elderly’ will have to continue working in a part-time job,” Stafford adds.

This pessimism with the career field and traditional education means millions of Americans are consider a change in employment and are open to career college programs that offer a shorter and less expensive training program for careers in growing markets.

As millions of Americans consider other options, now is the time to make sure your career college is easily accessible online. Paradigm Digital can be a great resource to ensure your web presence is where it needs to be to attract those students and workers who are surfing the Internet in hopes of finding an alternative to their current career or college.

“Only 16 percent of those surveyed thought employment and opportunities will be better for the next generation,” Stafford reported. “That compared with 56 percent who thought so in a July 1999 survey.”

Other findings from the survey as reported by Stafford include:

  • One-third of the respondents said their standards of living were unscathed by the recent recession. Another one-third said they had been temporarily “troubled” or “set back” by the economic downturn. The rest characterized their situations as permanently “devastated” or “downsized.”
  • Asked to check words and phrases that described the “typical American worker,” a whopping 70 percent checked “not secure in their jobs,” and 68 percent checked “highly stressed.”
  • The phrases checked next most often were “takes pride in work” by 45 percent and “productive” by 43 percent. The least checked phrase — “happy at work” — was checked by a mere 14 percent, and only 18 percent checked “well paid.”
  • The Heldrich center noted that all surveys are subject to sampling error and said the results should be viewed with a plus or minus 3 percentage point margin of error, with a 95 percent confidence level.

Now is the perfect time to increase your use of Internet marketing, if for no other reason that your competitors most likely already are. Career Colleges are finding success in using digital marketing strategies to recruit more students, and Paradigm Digital has had lots of success helping schools find unique strategies for getting their message out to potential students.

Achieving a personalized strategy to marketing can be challenging, which is why many career colleges and trade schools and looked to Paradigm Digital to help develop an effective plan. A successful Internet marketing plan means not only getting your message in front of prospective students, but engaging them in such a way that they seek out additional information.

Personalization involves more than just an understanding of stats and trends. It requires an understanding of what your specific goals are and how to connect trends with your goals. At Paradigm Digital we work to create an Internet marketing plan that is unique to your school and helps promote your message to the exact demographics you are trying to reach.

The first step is to understand what your goals are, followed by understanding what demographics you need to reach. That’s followed by a strategy and plan that is specialized for your career college that is designed to get results.

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