Deb Rishel, President & CEO, manages the strategic direction of Paradigm Digital Group, one of the country’s most experienced, female-owned marketing firms serving the education & training sector. With over 30 years of design, art direction, account management and creative development experience, she was uniquely qualified to lead her firm into the digital age. Prior to Paradigm, Deb was formerly Art Director for RCI International’s Publication Department, Indianapolis, IN; Art Director for Miller Brooks, Zionsville, IN, a highly-awarded design firm; Art Director for Handley Miller, a Top 5 Indianapolis advertising agency.
Later she took that experience, along with her strong agricultural background to DowAgroSciences (known as Corteva today) as the Director of Packaging & Design, where she was responsible for the merger of all packaging materials and branding for the former Elanco and Dow Chemical agricultural product line, working with the internal and external marketing teams and engineering plants. After that task was completed, she moved onto Director or Purchasing, where once again she worked with marketing brand managers on promotion and execution of product brand marketing. Because of her leadership and business experience acquired at these companies and positions, she successfully transferred that knowledge into Paradigm Digital Group, with its main focus and clientele being educational training institutions, career colleges, and transportation.
Deb has a steady influence and oversight on many aspects of the overall relationship and marketing campaigns. Aside from handling all of the business activities with executive management, she continues to have a hand in almost all aspects of the creative process.
Deb has served on numerous boards and is a regular speaker and contributor to industry-related organizations. She was a graduate first from a career college, Lockyear Business College, as a Legal Associate, and then went on to Purdue University to obtain a Bachelor of Arts in Visual Communications Design.
Fun Fact: Deb loves Salsa and aspires to go on a World Tour one day with Shakira. If she doesn’t make the cut, then she’ll just follow the tour and hang out at the beaches during the day.