Why should I optimize my website? SEO is not a new concept, and its importance has been proliferated on websites, email newsletters and word of mouth frequently enough, that people have come to add it to the list of a
Continue readingHow It All Started The internet solidified its role as the premier destination for information in the early 2000’s as hundreds of thousands of people began using search engines to find free information about products and services. While all this
Continue readingWhile first announcing the technology’s beta release in 2009, Google has announced that full behavioral targeting is now available to it’s AdWords customers. This is a game changer for online marketing, offering the chance to cut advertising expenses in half,
Continue readingHere at Paradigm, we get lots of calls from vendors interested in selling our clients leads or in partnering with us. Most of these agencies have some type of “Education Portal” as they’re all so fond of calling them, and
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