Today’s use of technology and the Internet makes some aspects of marketing easier to perform in-house.
“The Internet of Things (IoT) may sound like a business buzzword,” Stuart Leung wrote in a recent Forbes Magazine article. “In reality, it’s a technological revolution that will impact everything we do—a gigantic wave of new possibility poised to alter the face of technology.”
Leung adds that “everyday devices that are able to automatically exchange information over a network … will also impact on our everyday lives by changing how we monitor traffic, weather, pollution, and the environment, and how we collect relevant data.”
Data has become the key to Internet marketing, and while there are many things Paradigm Digital can help you do to be an up-to-date career college when it comes to using the Web to reach prospective students, here are some aspects of Internet marketing that Leung said are changing the industry.
- Easy Exchange of Sales Data
“One of the most valuable commodities to any business is its sales data,” Leung writes. “By having access to information regarding how, where, and why your products are being purchased and used, you’ll be able to better tailor your marketing efforts towards your specific clients.”
For career colleges, that means using enrollment data and Web search data to better understand how to reach more prospective students.
- Smarter CRM: Instantaneous Customer Analysis
“When used in conjunction with a dependable customer relationship management (CRM) tool, the IoT will be able to do more than simply gather and organize client data; it will be able to efficiently and accurately analyze that data as well, providing you with actionable results regarding your consumer base,” Leung wrote. “For marketers, this can be invaluable, given that the buyer’s chain of command is often long, and decisions take more time to be made. IoT devices can streamline this process by helping you understand where your prospect is in their buying journey, so that you’ll be able to make every second of every day count towards resolving issues and serving them the right information that will nurture them to ultimately close a deal.”
Streamlining information and data is an important aspect of Internet marketing.
- Devices That Know They’re Dying
In his third feature of today’s Internet marketing world, Leung says: One of the more promising aspects of smart-enabled products is their potential ability to perform their own regular maintenance and diagnostics.
“Automobiles have been self-diagnosing themselves for some time, but it was a clunky method that relied on inexact signals,” Leung writes. “With the power of IoT, every component is “smarter” so the ability to identify the problem, as well as the solution, will be lightning-fast.”
- Predictive Social Media
“When Facebook and Twitter first hit the scene several years ago, most marketers were less than convinced that these new “social media” sites would be worth targeting,” Leung writes. “We all know how well that turned out. Today, 74 percent of brand marketers report that they see a noticeable increase in web traffic after investing a mere 6 hours a week in social media marketing efforts. The IoT is already optimized for use with social media, allowing automated posts and shares to be regularly generated by the devices themselves, and preparing the way for new online communities to develop centered around users of particular devices.”
In today’s world, social media has to play an important role in any Internet marketing strategy.
If you are looking for ways to expand the reach of your career college and reach more prospective students there are simple things you can do to increase your brand, as Leung presented in his four tips. However, with the help of Paradigm Digital, you can develop a comprehensive Internet marketing strategy that has a proven track record of growing career colleges and increasing enrollment.
At Paradigm Digital we work to create an Internet marketing plan that is unique to your school and helps promote your message to the exact demographics you are trying to reach.
The first step is to understand what your goals are, followed by understanding what demographics you need to reach. That’s followed by a strategy and plan that is specialized for your career college that is designed to get results.