In the last year or so, I’ve seen tons of career colleges and trade schools flocking to Facebook, all hoping to garner their share of the social media phenomenon’s prospective student population. With nearly 140 million Americans over the age
Continue readingAn important part of any business or career college is to pay attention to new trends. That includes adapting to new Internet marketing techniques that can help you grow your career college and get your message in front of prospective
Continue readingNow is the perfect time to embrace a new Internet marketing strategy and Paradigm Digital can help you create one that reaches prospective students for your career college. Still not convinced? Here are five reasons why now is the perfect
Continue reading“Traditional marketing — including advertising, public relations, branding and corporate communications — is dead.” That is the claim by Bill Lee in an article for Harvard Business Review. He world of marketing has dramatically shifted in recent years and the
Continue readingOnline marketing isn’t the future, it’s already here. Growing your school’s enrollment starts with an expanded Web presence. But more than just a slick website you an Internet marketing strategy. Problem is, Internet marketing is a constantly changing field, which
Continue readingMarketing in the 21st Century is about being able to evolve, understanding new trends and embracing a specialized approach. Lot’s of industries are having to adapt to new marketing and publishing strategies, and that includes the newspaper industry. In a
Continue readingA recent article in the New York Times highlighted the growing trend of online marketing, but also the challenges that exist in an industry that is constantly changing. The NY Times article profiled the fish oil pill company MegaRed’s attempt
Continue readingSometimes the best Internet marketing plans involve taking advantage of a little luck. Last month, the marketing world was abuzz with how Chevrolet quickly turned a gaffe by a regional zone manager in Kansas City during the presentation of a 2015 Chevy
Continue readingWhen it comes to Internet marketing, it’s all about maximizing your resources. One of those resources is social media. It’s true that social media offers a mostly free way to connecting with customers and prospective students, but that doesn’t mean
Continue readingIt can be important for your career college to have a dedicated worker who oversees your marketing and Web presence. But that doesn’t mean you shouldn’t also consider partnering with a firm like Paradigm Media that has experience in reaching
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