Most Americans are unhappy with their jobs are considering the idea of going to college. That’s according to a new survey that showed America’s workforce is frustrated with their current employment and doesn’t believe traditional college programs are an option to improve
Continue readingA recent article in the New York Times highlighted the growing trend of online marketing, but also the challenges that exist in an industry that is constantly changing. The NY Times article profiled the fish oil pill company MegaRed’s attempt
Continue readingIt’s easy for the unemployed to get caught up in the blanket of negativity hovering over today’s economy. More college graduates are without jobs and in deep debt than ever before. Taxes are rising and old, unnecessary industries are closing.
Continue readingSometimes the best Internet marketing plans involve taking advantage of a little luck. Last month, the marketing world was abuzz with how Chevrolet quickly turned a gaffe by a regional zone manager in Kansas City during the presentation of a 2015 Chevy
Continue readingWhen it comes to Internet marketing, it’s all about maximizing your resources. One of those resources is social media. It’s true that social media offers a mostly free way to connecting with customers and prospective students, but that doesn’t mean
Continue readingA Story of How Optimizing Your Site for Conversion Can Increase Lead Flow by over 100% If you have more money than brains, you should focus on outbound marketing. If you have more brains than money, you should focus on
Continue readingIt can be important for your career college to have a dedicated worker who oversees your marketing and Web presence. But that doesn’t mean you shouldn’t also consider partnering with a firm like Paradigm Media that has experience in reaching
Continue readingHere at Paradigm, we get lots of calls from vendors interested in selling our clients leads or in partnering with us. Most of these agencies have some type of “Education Portal” as they’re all so fond of calling them, and
Continue readingI just finished listening to a story on NPR’s Fresh Air with Terry Gross. Investigative journalist Daniel Golden wrote a story for Bloomberg News titled “For-Profit Colleges: Targeting people who can’t pay”. Really? Is that what he thinks happens at
Continue readingSo, we were having a little brainstorming session around the office the other day, and were talking about old vintage war posters and public service announcements and how they could make great campaigns for some of the education markets we
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