Internet marketing isn’t necessarily easy, but it doesn’t have to be a problem area for your career college. Using an effective Internet marketing campaign can be a great way to increase your career college’s visibility and reach prospective students. Paradigm
Continue readingWhile first announcing the technology’s beta release in 2009, Google has announced that full behavioral targeting is now available to it’s AdWords customers. This is a game changer for online marketing, offering the chance to cut advertising expenses in half,
Continue readingIn a report from Advertising Age, the use of ad dollars is broken down to show the shift towards new media forms of marketing. Internet marketing, which includes concentrated uses of social media and other Web platforms, has become the
Continue readingIn an article for Media Bistro, Shawn Paul Wood presents the top five debate topics taking place in the marketing and public relations world today. The list, which is presented below, gives a good example why its wise to go
Continue readingIn the last year or so, I’ve seen tons of career colleges and trade schools flocking to Facebook, all hoping to garner their share of the social media phenomenon’s prospective student population. With nearly 140 million Americans over the age
Continue readingAn important part of any business or career college is to pay attention to new trends. That includes adapting to new Internet marketing techniques that can help you grow your career college and get your message in front of prospective
Continue readingNow is the perfect time to embrace a new Internet marketing strategy and Paradigm Digital can help you create one that reaches prospective students for your career college. Still not convinced? Here are five reasons why now is the perfect
Continue reading“Traditional marketing — including advertising, public relations, branding and corporate communications — is dead.” That is the claim by Bill Lee in an article for Harvard Business Review. He world of marketing has dramatically shifted in recent years and the
Continue readingOnline marketing isn’t the future, it’s already here. Growing your school’s enrollment starts with an expanded Web presence. But more than just a slick website you an Internet marketing strategy. Problem is, Internet marketing is a constantly changing field, which
Continue readingMarketing in the 21st Century is about being able to evolve, understanding new trends and embracing a specialized approach. Lot’s of industries are having to adapt to new marketing and publishing strategies, and that includes the newspaper industry. In a
Continue reading