In an article for Entrepreneur, Eric Siu writes that content marketing can be an effective strategy for businesses, and that includes career colleges looking to increase enrollment numbers. “Developing and nailing your marketing strategy is no easy task, especially when
Continue readingThis is the first article in a series about SEO for Career Colleges. We will be discussing the general concept of SEO, debunking myths around the “Magic” behind it, and covering the basics of do-it-yourself SEO. Since Google remains the
Continue readingToday’s Internet marketing strategies should include diverse features, such as content, a social media presence and an interactive website. It’s also important to make sure your Web-based platforms are mobile friendly, especially as the number of potential students who surf
Continue readingToday’s use of technology and the Internet makes some aspects of marketing easier to perform in-house. “The Internet of Things (IoT) may sound like a business buzzword,” Stuart Leung wrote in a recent Forbes Magazine article. “In reality, it’s a
Continue readingWe all know that career colleges and trade schools get a bad rep in the education industry. For many, they’re viewed as the “other option” or Plan B. What surprises me about these stereotypes is that the data available shows
Continue readingInternet marketing is a changing field. “In the last decade, internet and online marketing techniques have drastically altered the way in which we share information, introducing a profound impact upon the world of internet-related businesses,” writes Alex Pirouz in a
Continue readingThe Paradigm Digital crew flew down to San Juan, Puerto Rico for the Spring CVTA Conference! Experience the conference for yourself by watching the video! A big thanks for all of the contributions from… Brad and Joanie Barber – Georgia
Continue readingIn a recent issue, Inc. Magazine published its annual list of the 5000 fastest-growing, privately held companies in the United States and the Internet marketing industry has a major presence on the list. “It’s quite an interesting journey to build
Continue readingToday’s marketing landscape is drastically different than it was a few years ago. “Social media, smart phones, digital television and big data in general have led to fractured audiences and the end of ‘news as an event,’” wrote Patrick Coffee
Continue readingHow It All Started The internet solidified its role as the premier destination for information in the early 2000’s as hundreds of thousands of people began using search engines to find free information about products and services. While all this
Continue reading